Search Engine Optimization (SEO) Audit
Find your opportunity gap, and how to close it.
Jessica Bowman and team will conduct an SEO Audit on your site to identify:
- Strengths, Weaknesses, Opportunities, and Threats (SWOT)
- Recommended Keywords
- Gap analysis to identify how much traffic you should see if you did great SEO on your site
- Recommended SEO Strategy
- Complete technical review with specific changes and solutions that you can enter into your change management system for prioritization.
Why do an SEO Audit?
SEO audits are done for a variety of reasons, but the bottom line is that they make complete sense - even if you have been doing SEO for years. Jessica often equate SEOs to accountants - accountants have auditors, and so should SEO. Plus, a fresh perspective and new insights is ideal no matter what stage you are in:
- Just starting out and want to know if SEO event makes sense for your company.
- Getting started and want to know what to go after first (the low hanging fruit)
- Existing SEO program that you want to make more valuable
- Confirm to IT that your recommendations are valid
- Confirm that your in-house SEO program is rock solid and you aren’t leaving opportunities on the table.
Common reasons a company wants an SEO Audit
The reasons a company requests an SEO audit varies, here are a few of the more common reasons a company requests an SEO site audit:
- To create an SEO roadmap
- To figure out your current state, and determine whether or not you need to hire an in-house SEO.
- To confirm that you are maximizing your opportunities.
- To confirm for everyone in the company that your SEO program is on the right track for optimum success.
Sample SEO Audit Engagements
- Client: A company just taking an interest in SEO and wants a clear list of what needs to change for SEO Success.
- Client: An in-house SEO wanting to know what more they can be doing.
- Client: A company ready to SEO, but not sure where to begin.
