in-house seo expertise

Do you need an in-house roadmap?

admin — Tue, 18 Nov 2008 18:53:36 +0000

You can reinvent the wheel, or spend one day getting plan of action that you can present as your In-house SEO Roadmap^sm.

Jessica has built several in-house SEO programs at Enterprise Rent-A-Car, Yahoo! Inc. and Business.com and has a systematic approach that you can implement in our organization.

Get the step-by-step guidance an intimate setting with plenty of time for Q&A and direction on how to customize the In-house SEO Roadmap^sm for your company.

Get details on the In-house SEO Roadmap Workshop & Training

Jessica to speak at International Search Summit, London

admin — Mon, 10 Nov 2008 18:34:09 +0000

Wondering how to manage multi-national campaigns with stakeholders across the globe?

In-house SEO expert, Jessica Bowman, will give you tips, advice and candid examples of what works, what didn’t and what you need to do now.

In-house SEO Lessons Learned & Victories Won

admin — Mon, 27 Oct 2008 18:34:10 +0000

At SES Chicago, in-house SEO expert, Jessica Bowman, will candidly about the lessons learned as an in-house SEO and the victories won. She’s seen it all and isn’t afraid to tell you her stories, so that you don’t have to execute your in-house SEO campaigns trial-by-fire.

In-house SEO Day, October 8th in New York City

admin — Mon, 29 Sep 2008 00:46:08 +0000

October 8th will be a jam-packed day, completely dedicated to in-house SEO and programmed by Jessica Bowman.

If you’re in-house, you need be at SMX In-house SEO Day.

This track is filled with speakers who have figured it out so that you don’t have to reinvent the wheel. 10 in-house SEOs will tell you what worked, what doesn’t and give you the advice that they had to “figure out” on their own.

Just a few of the things you’ll learn:

What successful in-house SEOs are doing daily/monthly/weekly
If you were recently assigned SEO, what you need to do to get the ball rolling
If you’re an SEO manager, what successful in-house SEO managers are doing all day
How to get SEO into the development life cycle, and how it’s being done at other companies
Innovative tactics for getting around obstacles from IT — for example, you’ll hear a case study about one in-house SEO who used Facebook to get developers to make the necessary SEO changes

More importantly, you’ll have the chance to mix-and-mingle with other in-house SEOs to talk about challenges, solutions and bounce ideas off each other. These relationships alone are worth the price of your flight to New York.

See you there!

10 Mistakes / 10 Keys to Success, Webinar led by Jessica Bowman

admin — Thu, 07 Aug 2008 09:24:03 +0000

Jessica Bowman will be leading a webinar titled “Managing an SEO Project: 10 mistakes, 10 Keys to Success“.

You’ll learn things not taught in search marketing articles - practical advice for how to get SEO changes through the system and live on the site.

Webinar is ideal for: Any company implementing SEO, even if you are using an agency.

Learn about SEO Metrics with Jessica at Marketing Profs Digital Marketing Mixer

admin — Wed, 06 Aug 2008 21:50:45 +0000

On October 22, Jessica Bowman will be speaking at Marketing Profs’ Digital Marketing Mixer on SEO Analytics. There is a full 2 days on search marketing at the event.

Save $200 using this link

Jessica Bowman to moderate In-house SEO session at SES San Jose

admin — Wed, 06 Aug 2008 02:46:04 +0000

If you’re attending SES San Jose, look for Jessica Bowman at the In-house SEO: Lessons Learned & Victories Won session on Thursday August 22, 2008.

Get the complete agenda and register for Search Engine Strategies, San Jose.

Jessica Bowman to Write for ThinkerNet

admin — Sat, 19 Jul 2008 21:15:35 +0000

Beginning in August 2008, Jessica Bowman will be a regular contributor to the ThinkerNet Blog, part of the Interent Evolution, a site that talks about the future of the Internet.

Look for Jessica’s posts on the ThinkerNet Blog.

Jesssica Bowman featured in Marie Claire Magazine

admin — Wed, 02 Jul 2008 18:56:02 +0000

After Jessica’s Layoff from Yahoo in February 2008, she was chosen by Marie Claire Magazine to be a role model for women facing a layoff. The article wasn’t about search marketing, instead, they addressed how to handle a layoff.

Learn more about the article, and Jessica’s thoughts on a Lay-off

It’s official, Jessica isn’t going Back In-house

admin — Mon, 19 May 2008 21:24:19 +0000

After much thinking and interviewing, I’ve decided to not go back in-house after the Yahoo Layoff and do SEO consulting full-time. My passion is getting in-house SEO on-track and moving like a well-oiled machine, something that isn’t needed at a company long-term.

Moving forward, I’ll be:

Working with companies that have in-house SEO teams that need the occasional extra man-power.
Offering in-house SEO training, to train companies to do SEO themselves
Doing SEO Audits
Conducting various analysis projects - some interesting projects have come my way.

If you’re interested in learning how an experienced in-house SEO can get you further, faster, contact me.