Articles Written by Jessica Bowman
SEO Site Audit - A Wise Investment for All Companies
No, Jr. You Can’t be our SEO Leader (Yet)
Raising the Organizational Visibility of the Search Marketing Function
SEOs Should Understand Network Infrastructure
Where SEO Belongs in the Development Life Cycle
Do you need SEO standards for your company?
What are Search Engines Saying about Your Brand
13 Tips for Getting Page 1 Rankings for your Brand
Dominate Page One for your Brand Phrases
What to do When Your Company Wikipedia Brand Goes Bad
Search Engine Reputation Management: Setting and Maintaining Expectations
Cover Story
Winter 2007/2008
Bringing Search engine Optimization In-house
2007 Essential Guide to Search Engine Marketing
Directory Submission Vitals (PDF, page 18)
In-house SEO:
When You Can’t Afford Michael Jordan (Subscription Required)
In-Housekeeping 101: Where to Put Your SEO Department
Hit the Ground Running with In-house SEO
Tips for Your First Days In-house
When the Honeymoon Ends, In-house
Nobody Likes to Hear Their Baby is Ugly
IT Roadblocks? Try some In-house SEO Training
B2B SEO:
B2B Issues: How to Beat Out Competition with Keyword Intelligence
Business Case for Expanding B2B SEM
In-house Spotlight: Baron Ginetti with Pronto.com (Formerly with Shopzilla.com)
In-house Spotlight: Bill Macaitis with Fox Interactive Media
In-house Spotlight: Tim Dineen with Indeed.com
In-house Spotlight: Marcus Couch with Entrepreneur.com
In-house Spotlight: Shane Vaughan with Balihoo
In-house Spotlight: Christian Science Monitor’s SEO
In-house Spotlight: Duane Forrester with Sports Direct Inc.
In-house Spotlight: Dustin Woodeard with Allrecipes.com
In-house Spotlight: Tanya Vaughan, HP’s in-house SEO
In-house Spotlight: Thomas.net’s Manager of Search Initiatives
In-house Spotlight: Aaron Shear, Shopping.com’s former in-house SEO
In-house Spotlight: Dave Roth, Yahoo! Inc.’s Director of Search Marketing
Jessica’s expertise is featured in:
Jerry Ledford’s SEO Bible
(Pages 291-294)
Coming Soon:
Laid Off Renegade, a book for professionals facing and dealing with a lay off.
