Specialty: How to do SEO In-house
Jessica Bowman is an SEO Expert, international speaker, member of the SEMPO Board of Directors and works with companies to figure out what they need to build a successful in-house SEO program.
Her candid style gives you the insight you need, recommendations you can act on, ideas that get you thinking in new ways and the ammunition you need to get SEO top of mind, high on the priority list and driving more revenue.
Jessica is an in-house SEO expert and strategist who relishes in the human side of SEO, the art of getting people on board, moving forward and improving the bottom line.
No Stranger to SEO in-house
Identified as one of the industry’s top in-house SEOs, Jessica’s passion is in-house SEO training and her expertise is building an in-house SEO program and making existing programs more productive.
After building in-house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc., she now has a rock solid approach to starting an in-house SEO program from ground zero, and moving your existing SEO program to the next level.
What Jessica brings to the Table
Jessica started her web career as a usability Architect and project manager at Enterprise Rent-A-Car, which means you get a holistic perspective that accounts for the realistic opposition that SEO faces in virtually every company.
She brings candid experience and foretells the politics and roadblocks associated with SEO, whether it’s in-house or outsourced.
Jessica has faced the opposition, land mines and pitfalls numerous times, which means you’ll get the forewarning and strategies you need to smooth the waters as you implement SEO - a unique perspective that only successful in-house SEO experience can offer.
Experience
Jessica Bowman has simultaneously managed search engine optimization in-house for up to seven different divisions across the North America and Europe, in five different languages. Her experience comes from big brands, with complex SEO and political challenges.
Her diverse experience in project management, website usability and process analysis has given her unique insight into how to make things work most effectively and how to best work with IT to get things accomplished - one of the biggest challenges for in-house search marketers.
More about Jessica Bowman
With multi-million dollar successes in search engine marketing and website usability, Jessica has a love for foreign travel, weekly dance classes and kicks butt at the game Connect Four.
Jessica Bowman is an industry columnist and International speaker who relishes in the human side of SEO, the art of getting stuff done. Jessica Bowman is featured in Jerri Ledford’s book, SEO Bible.
She holds a BA in International Economics & Management from Hiram College, graduated Magna Cum Laude with a BS in Information Systems Management from Washington University, volunteers to work with refugees, and plans to move to Europe… one day.
Next Steps
Get in-house SEO training from Jessica
