Specialty: How to do SEO In-house

Apr 26
In-house SEM Exchange Launches

Jessica announces the In-house SEM Exchange, an in-house only event that will be run in conjunction with Search Marketing Expo Advanced.

The Exchange is the industry’s first in-house only event and was created at the request of in-house SEOs. With input from in-house SEOs from across the globe, this is the event was created by in-house SEOs for in-house SEOs.

Nov 18
Do you need an in-house roadmap?

 

You can reinvent the wheel, or spend one day getting plan of action that you can present as your In-house SEO Roadmapsm.

Jessica has built several in-house SEO programs at Enterprise Rent-A-Car, Yahoo! Inc. and Business.com and has a systematic approach that you can implement in our organization.

Get the step-by-step guidance an intimate setting with plenty of time for Q&A and direction on how to customize the In-house SEO Roadmapsm for your company.

Get details on the In-house SEO Roadmap Workshop & Training

Nov 10
Jessica to speak at International Search Summit, London

Wondering how to manage multi-national campaigns with stakeholders across the globe?

In-house SEO expert, Jessica Bowman, will give you tips, advice and candid examples of what works, what didn’t and what you need to do now.

Register for the International Search Summit

Oct 27
In-house SEO Lessons Learned & Victories Won

 
At SES Chicago, in-house SEO expert, Jessica Bowman, will candidly about the lessons learned as an in-house SEO and the victories won. She’s seen it all and isn’t afraid to tell you her stories, so that you don’t have to execute your in-house SEO campaigns trial-by-fire.

Register to attend SES Chicago - It’s Jessica’s favorite Search Engine Strategies event, learn why.

Sep 28
In-house SEO Day, October 8th in New York City

 
 
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October 8th will be a jam-packed day, completely dedicated to in-house SEO and programmed by Jessica Bowman.

If you’re in-house, you need be at SMX In-house SEO Day.

This track is filled with speakers who have figured it out so that you don’t have to reinvent the wheel. 10 in-house SEOs will tell you what worked, what doesn’t and give you the advice that they had to “figure out” on their own.


Just a few of the things you’ll learn:

  • What successful in-house SEOs are doing daily/monthly/weekly
  • If you were recently assigned SEO, what you need to do to get the ball rolling
  • If you’re an SEO manager, what successful in-house SEO managers are doing all day
  • How to get SEO into the development life cycle, and how it’s being done at other companies
  • Innovative tactics for getting around obstacles from IT — for example, you’ll hear a case study about one in-house SEO who used Facebook to get developers to make the necessary SEO changes

More importantly, you’ll have the chance to mix-and-mingle with other in-house SEOs to talk about challenges, solutions and bounce ideas off each other. These relationships alone are worth the price of your flight to New York.

See you there!

Aug 7
10 Mistakes / 10 Keys to Success, Webinar led by Jessica Bowman

 
 
Jessica Bowman will be leading a webinar titled “Managing an SEO Project: 10 mistakes, 10 Keys to Success“.

You’ll learn things not taught in search marketing articles - practical advice for how to get SEO changes through the system and live on the site.

Webinar is ideal for: Any company implementing SEO, even if you are using an agency.


Register for the in-house success seminar

Aug 6
Learn about SEO Metrics with Jessica at Marketing Profs Digital Marketing Mixer

 
 
On October 22, Jessica Bowman will be speaking at Marketing Profs’ Digital Marketing Mixer on SEO Analytics. There is a full 2 days on search marketing at the event.

Save $200 using this link

Aug 5
Jessica Bowman to moderate In-house SEO session at SES San Jose

 
 
If you’re attending SES San Jose, look for Jessica Bowman at the In-house SEO: Lessons Learned & Victories Won session on Thursday August 22, 2008.

Get the complete agenda and register for Search Engine Strategies, San Jose.

Jul 19
Jessica Bowman to Write for ThinkerNet

 
 
Beginning in August 2008, Jessica Bowman will be a regular contributor to the ThinkerNet Blog, part of the Interent Evolution, a site that talks about the future of the Internet.

Look for Jessica’s posts on the ThinkerNet Blog.

Jul 2
Jesssica Bowman featured in Marie Claire Magazine

 
 
Register for the in-house success seminar

After Jessica’s Layoff from Yahoo in February 2008, she was chosen by Marie Claire Magazine to be a role model for women facing a layoff. The article wasn’t about search marketing, instead, they addressed how to handle a layoff.

Learn more about the article, and Jessica’s thoughts on a Lay-off

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